We are 1205 Marketing - an integrated growth marketing agency based in Seattle and serving clients globally. Our core team is made up of over 30 marketing strategists, creatives, techs, project managers, and specialists - all working across a distributed network, to help drive disruptive marketing strategy and support for startups, SMB, mid-market, and other growth-focused organizations. We work with clients in a wide variety of verticals, including tech, consumer packaged goods, nonprofit, ecommerce, entertainment, professional services, et al.
We are currently on the hunt for a new digital marketing manager. The DMM is one of several manager level roles that contribute to the successful implementation of 1205’s integrated agency model. That model includes branding, creative, digital, content, communications, and out-of-home marketing. Our approach is driven by the unique integration of these disciplines at both a strategic and project management level.
Our perfect... candidate is likely an aspirational full-stack digital marketer with 3-7 years experience in a high-performing role. They may be venturing into their first or second management position and are excited about the prospect of growing their career as in-demand integrated marketing expert under the eye of industry vets. They've likely spent more time in one end of the stack or another, but have a relatively firm grasp of and current interest in investing in their own knowledge base as a part of taking the next step in their career.
We’d like the person in this position to take the reins as quickly as possible and eventually (within six to twelve months) oversee all digital marketing elements of the business for both 1205 Marketing and our clients. That includes visual design and development, SEO, analytics, social media, online advertising, and inbound marketing tasks. You will have an immediate leadership role on all digital projects and as we become more comfortable, you’ll assume control. Proven experience in managing social media strategy, administration, and analytics is going to be of particular importance out of the gate.
• For your convenience, we’ve included an expanded version of our expectations around each of these skills at the very bottom of this listing.
On a daily basis, you’ll need to work closely with other 1205 managers, including department heads, strategists, project managers, and technical specialists to achieve consensus on the digital strategy for various client projects, as well as forming a plan for driving them to completion. In order to pick this role up and and be successful with it, you will need:
• To have an almost obsessive sense of organization and timeliness - especially where it involves managing project details and deliverables.
• To be highly communicative and able to work effectively within a distributed network of creatives and managers.
• To make recommendations to the 1205 management team about how best to utilize resources for effectively developing the digital team.
• To be comfortable overseeing a digital team, including making recommendations about advancement for high performing team members and cutting ties where work is not to 1205 standards.
• To be flexible. We are the opposite of a “9-5” agency. At some points, this means being able to take four-day weekends. At others, it means working multiple weekends in a row.
To begin with, you will likely be taking on a significant volume of digital work yourself. As we continue to scale the role, you will need to begin delegating in order to scale your department’s capabilities. As the department grows, it will be yours to manage. You may continue to work directly on key digital projects, but will need to keep a brunt of your energy focused on overseeing 1205’s resources and ensuring high quality work.
In this role, you MUST be able to manage expectations, absorb client feedback, and iterate deliverables quickly and concisely. The client’s vision does not always align directly with our own. Where the client has an existing creative vision, you must work tactfully to mature and translate the conversation, gaining both the client and 1205’s team manager’s buy in
DO apply if you’re a hustler who wants to be a part of a small but scrappy agency’s growth over the next five years. We’ve got this thing in the air, now we’re looking to build a core team of hustlers to help us get it to the next level.
DO NOT apply if you’re looking for an Amazon, Facebook, Google, et al style paygrade, with all incumbent benefits and five weeks of vacation a year. Even though we’re HQ’d in Seattle, we are a small bootstrapped agency, working our butts off. We want to work with the same.
• Edit - This is not a starting role. You must have specific experience and proven success in a single or multiple digital marketing roles to apply. While having some background in content marketing is helpful we are not looking for a copywriter, graphic designer, or photographer.
BREAKOUT DESCRIPTION OF SKILLS REQUIREMENTS
We have a creative director and ample design resources, but you’ll often work closely to guide the digital design process and ensure that our creatives are structurally sound and optimized for search and conversion.
We have experienced front and back end dev teams, though it won’t hurt to know a bit of HTML, CSS, and JS, even if it’s not a requirement. You will be engaged in a fair amount of project management here and will need to provide guidance and answer questions as to how best to apply our creative team’s strategies. We work almost entirely in WordPress, but dabble in Shopify, Square, Wix (Not Preferred) though, so the more experience there, the better.
ONLINE ADVERTISING (SEM or PROGRAMMATIC)
You will need to be pretty fluent in online search, display, and affiliate ad platforms, including Google, Microsoft, and Bing Ads, Ad Roll, all Social Media platforms. We realize this is a lot. Our expectation is less that you be an immediate expert in every platform and more that you have a firm grasp of the underlying tenets, possibilities, and strategies used across online advertising platforms like click through rate, landing page experience, cost per click, return on ad spend, etc.
You will need to be versed in SEO; that includes content, technical, and local applications. Again, we have SEO resources, but you need to be familiar with important factors in SEO, including page speed, heading and meta tags, OG formats, page rank flow, mobile first indexing, NAP, link building, etc. and how to implement them across a client’s website.
You will be doing a lot of work here out of the gate and it will be a big plus if you have demonstrated experience managing a brand’s voice over social / reputation websites, including all the incumbent tools. We have internal social scheduling and analytics software and you will likely work hand in hand with varying project managers, creatives, and social managers in implementing and overseeing this portion of the work.
Inbound marketing, as such, is the integration of several digital tools you should already be familiar with, including SEO, content marketing, analytics, etc. You will have strong resources and support here, but you will be expected to contribute significantly to the team in this regard and eventually own the service.
Standalone analytics doesn’t drive a large portion of business, but it is a major component in delivering marketing optimized websites and generally being able to report back on how the work we’re doing is driving the client’s digital ecosystem. This will play a role for clients who are heavily invested in online advertising and want to track actions across their website. You should be fluent with Google Tag Manager, Analytics, Facebook Analytics, etc. You should be familiar with and understand how to build event actions and place various scripts as well as creating goals.
We are 1205 Marketing - an integrated growth marketing agency based in Seattle and serving clients globally. Our core team is made up of over 30 marketing strategists, creatives, techs, project managers, and specialists - all working across a distributed network, to help drive disruptive marketing strategy and support for startups, SMB, mid-market, and other growth focused organizations. We work with clients in a wide variety of verticals, including tech, consumer packaged goods, nonprofit, ecommerce, entertainment, professional services, et al