Social Media Specialist (REMOTE Option)

Employment Type:Full timeShift:Description:POSITION PURPOSE (REMOTE option)Responsible for supporting Trinity Health's business priorities by managing and implementing social media strategies, campaigns and overseeing day-to-day content for Trinity Health's corporate social accounts. Works to strengthen online brand and reputation and is a key contributor in directing how we shape Trinity Health's overall social experience. Serves as the go-to expert on social media, which includes evaluating and influencing content to ensure work is relevant and on-trend. Collaborates and works closely with peers and other functions within the MarComm department (marketing, internal and media relations, etc.) to ensure Trinity Health's voice is authentic and consistent across internal and external channels. Partners with MarComm team members throughout the system to create compelling and relevant content that builds engagement and awareness; elevates the local Health Ministries' stories and... strengthens the connection to Trinity Health. Responsible for online reputation management, including listening, monitoring and managing interactions; supports and collaborates on issue management and media relations. Identifies metrics and interprets data into analysis that is actionable.ESSENTIAL FUNCTIONS Knows, understands, incorporates, and demonstrates the Trinity Health Mission, Vision, and Values in behaviors, practices, and decisions.Manages and leads Trinity Health's corporate social media accounts, including day-to-day responsibility of, but not limited to, Instagram, Facebook, Twitter, LinkedIn and others. Designs, creates, curates and implements social media campaigns, strategies and activities to achieve business priorities, including strengthening online brand and awareness; creates and maintains content calendar. Community Interaction: Oversees interactions with community, coordinates responses with media relations, member experience and other stakeholders as appropriate; possesses great ability to identify potential situations that require escalation. Engagement & Colleague Focus Elevates online brand and strengthen engagement (with special focus on engaging and connecting colleagues throughout the system through an ambassador and influencer approach). Tracking, Metrics and Analysis: Creates regular reporting/tracking of social media; sets KPIs, interpret data and provides solid analysis that is actionable; identifies strategic weaknesses and recommendations for improvements and opportunities for success. Project Management: Aligns priorities, timelines and budget based on resource availability and manages MarComm and cross functional project work teams. Incident Command: Serves as a member of the System Office Incident Command Communications team, responds as appropriate to issues and crisis needs; and shares on-call duties after regular business hours. FEMA training a plus. Team/Shared Services: Develops and supports shared services functions as assigned; has an outstanding sense of team and collaboration, drives continuous improvement and best practice communications. Storyteller: Identifies and translates content into compelling stories that motivate, inspire and drive behavior and culture. Influencer: Wins confidence of others in challenging situations; collaborates with others throughout the system to achieve shared goals; strong consulting skills. Comfortable with Change & Ambiguity: Sets and organizes own work priorities and adapts to them as they change in an evolving and dynamic environment; easily flexes thinking and approach as the situation changes. Continuous Learner: Maintains expertise in industry and MarComm; retains professional affiliations and pursues continuing education opportunities to enhance professional growth. Ambassador: Provides and demonstrates commitment to the Mission and serves as an ambassador for Trinity Health's brand. Maintains a working knowledge of applicable Federal, State and local laws/regulations; the Trinity Health Integrity and Compliance Program and Code of Conduct; as well as other policies and procedures in order to ensure adherence in a manner that reflects honest, ethical and professional behavior.MINIMUM QUALIFICATIONS Bachelor's degree in communications, marketing, public relations, advertising or related field or an equivalent combination of education and experience Five (5) to seven (7) years of progressive experience managing social media and online reputation for complex/matrix organizations. Extensive knowledge of social media landscape and content marketing communications trends. Experience using common design tools, monitoring and reporting tools, and management platforms, including Adobe Creative Suite, Sprout Social, etc., Proven experience designing and implementing successful social media content and campaigns that increase engagement and brand awareness. Proficient in all aspects of social media, including content creation (design, copywriting, curating), measurement and analysis (tracking, listening and monitoring), customer service response (issue management and escalation). Demonstrated experience maintaining and adapting brand voice for each social network; ability to develop basic graphic content and direct designers for advanced asset creation. Demonstrated ability to lead with a system-mentality and develop cohesive social media strategies as part of an integrated MarComm team in a complex, matrix organization. Experience successfully handling large volumes of work and multiple projects under pressure and tight timelines, prioritizing and adapting to changing priorities and situations in an ambiguous and dynamic environment.Physical and Mental Requirements and Working ConditionsThis position operates in a typical office environment. The area is well lit, temperature controlled and free from cumbent communicates frequently, in person and over the phone, with people in all locations on product support issues.Must be able to set and organize own work priorities, and adapt to them as they change frequently. Manual dexterity is needed to operate a keyboard. Hearing is needed for extensive telephone and in person communication. The environment in which the incumbent will work requires the ability to concentrate, meet deadlines, work on several projects at the same time and adapt to interruptions. Must be able to set and organize own work priorities and adapt to them as they change frequently. Must be able to work concurrently on a variety of tasks/projects in an environment that may be stressful with individuals having diverse personalities and work styles. Must possess the ability to comply with Trinity Health policies and procedures. This position operates in a hybrid (i.e., work from home /office) environment. This position is expected to travel to various Trinity Health sites as needed (10%)The above statements describe the general nature and level of work being performed by this position and do not represent an exhaustive list of duties.Trinity Health's Commitment to Diversity and InclusionTrinity Health employs about 133,000 colleagues at dozens of hospitals and hundreds of health centers in 22 states. Because we serve diverse populations, our colleagues are trained to recognize the cultural beliefs, values, traditions, language preferences, and health practices of the communities that we serve and to apply that knowledge to produce positive health outcomes. We also recognize that each of us has a different way of thinking and perceiving our world and that these differences often lead to innovative solutions.Trinity Health's dedication to diversity includes a unified workforce (through training and education, recruitment, retention and development), commitment and accountability, communication, community partnerships, and supplier diversity