Integrated Marketing Lead, Engagement

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.

The Integrated Marketing team creates best-in-class campaigns that span across many channels to activate around a consistent message, whether it’s focused on our products, our merchants, or our brand. The goal of our efforts is to differentiate Affirm in the marketplace while driving existing user engagement.
You’ll function as an Integrated Marketing Manager with a focus on engagement and shopping campaigns within the Integrated Marketing Team.
In this role, you will be responsible for managing some of our most important campaign work across marketing to engage our customers and drive shopping behavior. You will focus on launching creative campaigns ideated in collaboration with channel owners and marketing team members. This team is the first line of defense to ensure that campaigns are aligned across channels... and working seamlessly together to define achieved goals. The role is highly cross-functional across marketing, brand, data & insights, and creative teams.
What You’ll Do:
Develop integrated marketing plans for shopping campaigns, working in close partnership with cross-functional teams stakeholders.
Write great marketing briefs (with inputs from relevant teams) that turn business and consumer insights into a strong strategic position that help our team hit both business and brand goals.
Utilize quantitative and qualitative insights to influence marketing strategy and positioning.
Collaborate with our internal creative team and external partners as they translate strategy into consumer-facing assets to ensure a cohesive message across all channels and user segments.
Bring the campaigns to life in partnership with marketing channel strategists across paid, earned, owned, and shared channels.
Report on campaign performance and present actionable recommendations.
Become an expert on Affirm’s brand, products, and target customer.
Deliver clear and compelling presentations to senior stakeholders.
What We Look For:
4+ years of experience working within Digital or Consumer Marketing. Well-rounded channel-level expertise (email, push, social etc.) and hands-on experience executing in several channels.
Experience with consumer brands with a focus on driving revenue and engagement
Proactive in bringing new ideas to the table and solving problems.
Experience and enthusiasm for project management and keeping the team and client on task in the project management tool (Asana)
Strong written/verbal communication skills with ability to re-prioritize seamlessly as needed.
Ability to work well with many different roles and personalities.
Nice to have- Experience with mission-driven financial products and services that strive to do things differently from the traditional banking industry.

Location - Remote U.S.
The majority of our roles can be located anywhere in the U.S. (exclusive of the U.S. Territories) and Canada (with the exception of Quebec).

Please note that visa sponsorship is not available for this position.

#LI-Remote

Affirm is proud to be a remote-first company! Employees in remote roles have the option of working remotely or from an Affirm office in their country of hire, and may occasionally travel to an Affirm office or elsewhere for required meetings or team-building events. Our offices in Chicago, New York, Pittsburgh, Salt Lake City, San Francisco and Toronto will remain operational and accessible for anyone to use on a voluntary basis, subject to local COVID-19 guidelines.

Check out our remote-first approach to learn more about the new ways we work.

If you got this far, we hope you're feeling excited about this role. Even if you don't feel you meet every single requirement, we still encourage you to apply. We're eager to meet people who believe in Affirm's mission and can contribute to our team in a variety of ways—not just candidates who check all the boxes.

At Affirm, People Come First is one of our core values, and that’s why diversity and inclusion are vital to our priorities as an equal opportunity employer. You can read about our D&I program here and our progress thus far in our 2020 DEI Report.
We also believe It’s On Us to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.
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