Overview
Reporting to the Director of Marketing Programs, the Product Marketing Manager will develop a deep understanding of our customers and their needs. The successful candidate will use those insights to work closely across the organization to champion the development of value-added solutions, drive impactful messages and go-to-market activities, deliver tools and training to the sales team, and help drive commercial success for Accurate.
Accurate Background is a fast-growing organization, focused on providing employment background screenings and building trustful relationships with our clients. Accurate Background continues to exceed expectations by offering an array of innovative and cutting-edge background check and credentialing products to meet the needs of human resource, loss prevention, and security/legal professionals in employment screening and vendor certification.
We offer a fun, fast-paced environment, with lots of room for growth. If this sounds good to you, join... our team!
Responsibilities
- Help shape and drive the product and go-to-market strategies.
- Establish processes to gather and analyze market and customer dynamics, needs and trends.
- Develop product messaging and positioning, understanding key value drivers in the market, our unique value proposition, and how our users perceive our product
- Work closely with cross-functional teams, including product, compliance, operations and sales to drive the execution of product or new feature launches.
- Provide product and vertical expertise for the creation of customer-facing content and sales enablement tools including: website pages, sales decks, blog posts, case studies, datasheets, webinars and white papers.
- Measure, analyze, and report on program performance.
- Manage marketing spend and forecast and ensure that deliverables are delivered on time.
- Develop in-depth knowledge of Accurate products and services.
Qualifications
Required Qualifications, Skills and Experience:
- Bachelor's degree in Marketing or related field.
- 5+ years of B2B Product Marketing experience, preferably in a service or software related industry.
- Proven track record and experience in executing marketing programs and deliverables.
- Exceptional written and verbal communication skills.
- Proven ability to lead and influence cross functional teams.
- Strong project management and organization skills.
- Ability to excel within a multi-faceted organization and a in cross-functional environment.
- Demonstrates strategic thinking and analytical expertise and the ability to articulate concepts and ideas.
- Experience in launching technical products
Preferred Qualifications, Skills and Experience:
- Experience with CRM (Salesforce) and marketing automation (Marketo).
- Marketing Project Management tool familiarity (e.g. Basecamp, Asana).
- Prefer candidates who have worked for or with companies that market/sell to Human Resources.
Competencies (for Scorecard):
- Attention to Detail - thorough and accurate when accomplishing tasks. Double-checking your work and creating checklists and workback schedules are part of your normal duties.
- Authentic Collaborator - genuine understanding of the impact of how you work with the rest of the team. You understand how each part of a marketing team (and the broader Accurate team) makes the whole. You have experience working globally, across multiple time zones.
- Autonomous - you are able to operate effectively on a remote basis and use effective, independent judgment. You build local credibility by consistently executing your tasks and managing the expectations of others.
- Quick Learner - if you don't know something that's okay but we need someone with the ability to learn new things quickly. This role demands that you are able to successfully navigate the procedures associated with our project management and webinar platform tools, even if everything isn't thoroughly documented.
- Proactive - you are thinking ahead and not afraid to actively engage cross functionally without being asked
- Critical Thinker - you can get to the root of a problem and think critically about what you are trying to solve, the outcome we are seeking and create a plan to get there. You also understand the big picture and how various elements work together.
- Sound Judgment - you are able to evaluate options, prioritize and consider the options using relevant criteria and make good decisions based on deeply rooted best practices.
Working Conditions:
- The company environment is dynamic and reflective of rapid growth.
- Friendly, helpful, open, and all inclusive.
- Fast paced with frequent changes.
- Sits and works at desk computer-keyboard for extended periods of time.
- Works with others.
- Hours may exceed 40 hours per week.
- Some noise level within the office.
Accurate Background offers competitive compensation, a comprehensive employee benefits package, supplemental benefit options, generous paid time off, and 401(k) employer contribution.
Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about e-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.
All qualified applicants will receive consideration of employment without regard to race, color, religion, gender, national origin, or other status protected by applicable law
