Creative Director, Digital

Description

Koala is a high growth ecommerce startup originating in Sydney, Australia. We provide furniture for the digital age, and have become well known in Australia and Japan because of our approach to marketing & retail which is more akin to a tech-company. In just 2 years in Japan we have achieved significant growth, leading to positive media coverage including “King’s Brunch on TBS, Tech Crunch, NewsPicks, DIAMOND online, and Nikkei amongst others.

Sleep products are a category becoming increasingly important within Japanese society, and Koala has positioned itself as a leader in this field. Combining customer-centric products, and a fulfilment platform that enables us to get furniture to most people Japan-wide in 24 hours, we’ve set out to change the way people buy furniture online. We are bringing a modern, data-driven approach to revolutionize an ageing industry.

• *Why we have this role @ Koala**

Digital marketing is the lifeblood of Koala’s DNA- having built the... brand across Japan and Australia via marketing expertise in Instagram, YouTube, Facebook, and Twitter. As we scale up, our business requires a digital creative expert to lead our creative team in ideating and producing best-in-class creative for our channels at all areas of the funnel.

The Digital Creative Lead oversees and manages Koala’s in-house digital creative team. Their focus is to be the key ideator and leader of digital creative, and the ideal candidate has a strong understanding of ideating and producing creation executions for all areas of the marketing funnel via digital channels.

Requirements

• *What are the key responsibilities for this role @ Koala?**
• Ideation leadership for key paid digital channels, including (but not limited to) Instagram, YouTube, Facebook, Twitter
• Manage and lead in-house creative team, including graphic designers, videographers, art directors and copywriters
• Work closely with in-house media team to produce commercially effective content for paid and organic channels
• Ownership of digital assets in all areas of marketing funnel, from awareness through to purchase in an agile environment where you have creative ownership
• Collaborate with in-house project manager & creative team to organize in-house shooting along with agency partners
• Clear and effective briefing of creative team members on content and campaign development
• Facilitate collaboration between copywriters, videographers, designers and other creative members
• Iterate on the team’s execution process to improve quality, speed, and collaboration
• Digital specialist: the passion for growing a brand via digital media
• *Ideal background…**
• 7+ years’ experience working within an agency or in-house consumer brand
• Leadership qualities include but not limited to: transparent, consultative, with the ability to empower and inspire your team to achieve great success
• Bilingual in Japanese and English - professional working proficiency
• Experience in concepting and bringing to life innovative creative campaigns
• Experience developing buzz-worthy campaigns; focused on earned media that will increase the reach and effectiveness of each activation
• Experience developing assets for Facebook (ads & organic), Instagram (ads & organic), YouTube & Twitter
• Experience directing brand videos for digital channels
• Experience managing an in-house creative team is advantageous
• Experience working at a disruptive brand/startup is advantageous
• Demonstrable knowledge showing creative use of data and how data informs creative
• Understanding of how to get the most out of creative ideas and how they best perform in media

Benefits

• *Treehouse Perks and Privileges…**

Koala is only as good as its employees are happy - and we’re one happy international bilingual bunch! We offer our teams flexible working options and the freedom and autonomy to do their best work in a way that works for them. Whether that’s working your own version of 9-5, working from home in your pajamas from time to time or hanging out at our Treehouse (this is what we call our office digs in Omotesando), or enjoying the 20 days of annual leave (+public holidays and sick leave), you decide whatever helps you find your flow! The Treehouse has plenty of social activities to get involved with and help you get to know your fellow Koalas better as well as free Koala products for all employees - who better to shout from the tree tops how awesome our products are, right?! We also recognise that we can’t grow as a brand unless we support the growth of our teams so this is a strong focus for us. All in all, the Koala Kommunity is a great place to hang out in and belong to!

• *Koalities we look for…**

At Koala, we do things a little differently and we don’t shy away from the fact that we expect a lot from our employees! We want you to challenge expectations, always look to make a difference and give us something different from the norm. We want people that bring great energy, that have a long-game focus and are always curious to find new angles and approaches to the way we work. We're a team full of entrepreneurial spirit and have a relentless focus on 'what's next' but while always reviewing 'what's been done' and learning, growing and adapting. We're confident, but NEVER arrogant and super adaptable. Honesty and selflessness drive everything we do, as well as a total focus on exceeding our customers’ expectations. So if you feel like this could be you... drop us a line, and let's see what you've got! ;)

https://au.koala.com/careers

Location: Remote - Anywhere

Skills required for this job:

• Marketing
• Design
• Leadership
• Business
• Growth
• Digital marketing
• Ecommerce