Digital Channel Web Lead

This role will work closely with the Associate Director, Digital Channel Web Lead and collaborate with

Marketing / Digital Engagement Teams to provide expertise on how to utilize the web channel to

provide the best customer/user experience. The organization will be looking for you provide web

capabilities subject matter expertise related to the end-to-end process for the creation through

deployment of websites, as well as the tools/technologies and best practices for this channel.

Key responsibilities of a Digital Channel Web SME include the following:

• Engage with Digital Engagement team members (including CX/UX, Content Developers and Designers), marketing teams and brand teams during project concept phase to share best practices and web playbooks.

• Maintain web digital channel standards and/or templates required by the business; provide training and education. Ensure all technical and business guidance documentation is accurate, current and compliant.

• Assess and develop... new capability (channel functionality, marketing technology) requests introduced by stakeholders or as a result of identifying new industry trends/best practices

• Work collaboratively across stakeholders in the business and IT to identify and implement areas for process improvement.

• Define and coordinate technical execution for new capabilities with IT, Digital Publishing team members and other stakeholders.

• Lead pilot initiatives to implement new capabilities and to operationalize them for scale in the organization across brands or channels.

Skills and Experience Needed:

• Minimum of 5 years’ experience combined in marketing, agency, or marketing support

• Subject matter expertise in the web channel; eCommerce experience is a plus

• Experience in writing guidance, playbooks and technical documentation

• Collaborating with cross-functional stakeholders and project management skills

• Business Acumen, strategic thinking, problem solving and demonstrated understanding of end-to-end Digital Marketing Process.

• Passion for working with technology products and solving customer needs.

• Leadership and communication skills; ability to communicate effectively with both technical and business stakeholders

• Ability to negotiate and influence key stakeholders

• Collaboration and influence - displays strong interpersonal and relationship management skills

Education Requirements:

• BA/BS degree

• MBA degree is preferred