Director, International Marketing
LiveRamp is the leading data connectivity platform.
We are committed to connecting the world's data safely and effectively, advancing innovation, and empowering people to do good.
Our platform powers customer experiences centered around the needs and concerns of real people, keeping the Internet open for all.
We enable individuals around the world to connect with the brands and products they love.
LiveRampers thrive on solving challenging problems for the good of humanity—and we're always looking for smart, kind, and creative people to help us get there.
Mission: LiveRamp makes it safe and easy for businesses to use data effectively.
As the Director of International Marketing, you will be responsible for managing a team of regional marketers who lead the strategy and integrated marketing planning for our international audience across all marketing and PR functions, from demand generation and content development to partner marketing and agency... management.
This role supports the development and operationalization of regional marketing strategies and plans to drive awareness, adoption, and growth in existing and new markets in Europe, APAC, and LatAm.
The ideal candidate will have experience effectively collaborating with various teams to jointly develop go-to-market (GTM) and promotion plans, manage priorities, and execute on the plan.
This individual serves as a primary leadership interface across locally- and regionally-based marketing, sales, and business development.
You will:
Drive the development and implementation of strategic marketing goals, strategies, and tactics for defined international markets
Interface and collaborate with sales, support, business development, and marketing teams to ensure regional marketing programs are in line with key KPIs and market strategies
Oversee team's execution of marketing programs, constantly ensuring alignment with overall goals, brand, and positioning
Work closely with product marketing to understand product positioning, value proposition, and key audiences
Research, develop, and execute go-to-market strategies for new markets in Latin America, Europe, and Asia-Pacific
Serve as marketing liaison to key leaders and provides guidance on alignment of specific business goals to ensure integration of marketing and business activities in support of achieving goals
Drive scalable frameworks across the regions, helping the team grow quickly and work more efficiently
Manage, coach, and develop a team of marketers to achieve high-performance and high-quality deliverables
Track, measure, and report against key marketing KPIs
Your team will:
The LiveRamp marketing team is responsible for developing and executing strategic marketing plans that synthesize the business goals of our product and sales teams into marketing campaigns.
Our regional marketers play a significant role in establishing LiveRamp's presence, building pipeline, and driving adoption into new and existing markets.
About you:
Proven B2B/SaaS marketing leader with 10+ years of hands-on marketing, PR, or communications experience in fast-growth organizations
5+ years managing a team with the ability to coach and develop a team and grow its impact
BA/BS degree in business, marketing, communications, or other relevant field of study
Experience with international market expansion, especially in Latin America or Asia
Broad marketing expertise with demonstrated ability to support large, international, cross-functional teams and drive initiatives at both a strategic planning and tactical executional level
Superior written and verbal communication skills
Executive presence as well as strong leadership skills to influence across organizational lines
Outcome oriented with a can-do spirit that loves to exceed expectations, meet deadlines, and overcome obstacles
Highly-collaborative team player with the knowledge, intellect and temperament to work effectively in a fast-paced, energetic and complex environment
Type S(tartup) personality: smart, ethical, friendly, hard-working and proactive (no exceptions)
Bonus Points:
Experience in the adtech and martech or marketing data and analytics industries
Understanding of media market, specifically trade and business publications that cover enterprise tech and adtech
Product savvy with the ability to grasp technical concepts and complex solutions
B2B campaign management experience
Experience with Salesforce and Marketo
Product marketing experience
Benefits:
People: work with talented, collaborative, and friendly people who love what they do.
In-Office Food: enjoy catered meals, boundless snacks, and the occasional food truck.
Fun: we host in-person and virtual events such as game nights, happy hours, camping trips, and sports leagues.
Work/Life Harmony: flexible paid time off, options for working from home, and paid parental leave.
Whole Health Package: medical, dental, vision, and disability insurance.
Plus mental health support (via Talkspace) and fitness reimbursement up to $100 per month.
Savings: our 401K matching plan helps you plan ahead.
RampRemote: a comprehensive program to assist you in setting up a home office that works for you
Location: New York or Europe (London, Paris, Amsterdam)
More about us:
LiveRamp's mission is to connect data in ways that matter, and doing so starts with our people.
We know that inspired teams enlist people from a blend of backgrounds and experiences.
And we know that individuals do their best when they not only bring their full selves to work but feel like they truly belong.
Connecting LiveRampers to new ideas and one another is one of our guiding principles—one that informs how we hire, train, and grow our global team across eight countries and four continents.
LiveRamp is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, disability, sexual orientation, gender identity, genetics or other protected status.
Qualified applicants with arrest and conviction records will be considered for the position in accordance with the San Francisco Fair Chance Ordinance.
California residents: Please see our California Personnel Privacy Policy for more information regarding how we collect, use, and disclose the personal information you provide during the job application process.
To all recruitment agencies: LiveRamp does not accept agency resumes.
Please do not forward resumes to our jobs alias, LiveRamp employees or any other company location.
LiveRamp is not responsible for any fees related to unsolicited resumes
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