full time marketing web developer

Job Details

Position Overview

  • The Web & Mobile Marketing Analyst will apply modern marketing best practices to drive measurable improvements in visitor experience on Consumer Business-owned website properties.
  • This individual will collaborate with marketing communications, agencies, IT, and other GMC team members to achieve integrated marketing objectives.
    Position Duties:
  • Identify opportunities for site content and UX optimizations, obtain buy-in from marketing stakeholders, manage improvements to completion, then report on results and ongoing site performance.
  • Consult on the web component of marketing campaigns and new product launches to maximize engagement with mobile, desktop, & voice consumers
  • Act as Consumer Business Group point of contact for corporate projects to make updates to Client global web platform
  • Collaborate with global counterparts to drive global branded website consistency
    Basic Qualifications:
  • Four (4) years experience in digital marketing in a private, public... government or military environment
  • Subject matter expertise in modern website best practices and a passion for creating good user experiences.
  • Proficiency with digital analytics tools such as Adobe Analytics, Google Analytics, etc.,
    Preferred Qualifications:
  • Experience conducting experiments with A/B testing tools like Adobe Target, Optimize, etc.
  • Experience mining insights with digital customer feedback tools like Medallia, Foresee, etc.
  • Knowledge of WCAG 2.1 web accessibility best practices
  • ECommerce / Omnichannel experience for creating web experiences that convert to sales
  • Knowledge of Agile methodology
  • Bachelor’s degree or higher from an accredited institution
  • This is a marketing position, not coding or design (IT does the programming)
    Soft Skills:
  • Excellent communication and interpersonal skills
  • Presentation and influencing skills for championing UX improvements with various teams
  • Strong project management / organizational skills - ability to successfully prioritize and manage multiple projects across multiple brands
  • Ability to operate independently with minimal supervision, but also as a part of a larger team with subject matter expertise in various marketing strategies and tactics

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