Digital Marketing Associate - SEO

Note: This role is open for remote candidates based in US.

Do you live and breathe organic search engine performance? Do you love ideating & experimenting to understand how to improve paid and organic search engine traffic? Are you curious and excited about challenges and problems you’ve never seen before? Come join the FindLaw Product Performance Team! Our team promotes an agile, collaborative, supportive environment where diverse thinking, unique perspectives, innovative iterations, and experimentation is welcomed and encouraged.

Thomson Reuters is hiring a Digital Marketing Associate looking to advance their knowledge, experience and skills in search marketing to join the FindLaw Product Performance Team. In the Digital Marketing Associate, Search role you will be responsible for developing a comprehensive and holistic understanding of an assigned digital web property and their accompanying legal professional directory in support of Product OKRs. This will require collaboration... with Product, Product Development, Technology, and SMEs to move your ideas from ideation to implementation.

About the Role
As a Digital Marketing Associate, Search, you will seek to champion tactical strategies to move the performance needle, support the performance roadmap, and help inform key business objectives (OKRs) for your assigned web property. You will leverage the knowledge of search engine optimization, as well as core digital marketing disciplines of paid media, earned media, link building, consumer content, consumer journey and analytics to analyze and understand the performance impact of deployed tactics and strategies while collaborating with business stakeholders across the organization.

You will be the “voice of the consumer” to key stakeholders; optimizing for search engines by optimizing for consumers. You will encourage the open exchange of information, viewpoints, as well as inspire others to achieve challenging goals and high standards of performance. The Performance team is here to understand how our digital web properties are performing, as well as have a perspective on what iterations will “move the needle” in terms of producing consumer engagement through all digital marketing channels.

Responsibilities

• Support team accountability for the development and organic search health of the web property, assist DME team drive the strategy and roadmap for web properties with a focus on using consumer analytics and iterative experiments to inform and drive prioritization
• Leverage analytics and user experience research to drive continuous improvement for day-to-day tasks as well as deliver new consumer features
• Partner with Product Development to maintain and refine a backlog: create user stories and acceptance criteria to ensure work focuses on those with maximum business value that align with performance strategy
• Internal/External SEO Audits
• Ensure development stories clearly communicate the consumer and stakeholder needs to meet key business objectives and tactics for the web properties
• Possess a fundamental understanding of core SEO disciplines
• Encourage the open exchange of information and viewpoints
• Inspire others to achieve challenging goals and high standards of performance while committing to the organization’s direction
• Foster a sense of urgency to achieve goals and leverage resources to overcome unexpected obstacles
• Obsessively improve experiences for legal consumers

Qualifications

• 3+ years of direct digital marketing experience; preferably in the legal marketing industry.
• Analytical experience and expertise with web analytics and technical SEO software (e.g. screaming frog, Adobe Analytics, Google Analytics and Google Search Console)
• Proven experience in the fields of Search Engine Optimization (SEO) Paid Search (PPC + Social), and Conversion/AB testing.
• Proven ability to take initiative within a matrix organization to build strong, productive relationships based on excellent communication and A+ interpersonal skills
• Demonstrated ability to achieve strategic goals in an innovative and fast-paced environment, while evolving digital strategy based on both quantitative and qualitative analysis
• Ability to communicate complex concepts in easy-to-understand terminology
• Able to apply knowledge of how a product is designed, built, deployed, and maintained in an enterprise environment
• Experience with technology and ability to facilitate communication between business and technology teams
• Ability to articulate clear and concise specifications for new features. Understands at a high level the landscape of tools and technologies that developers use to bring products and features to market
• Ability to prioritize new feature launches based on competitive analysis, industry trends, emerging technologies, and company vision.
• Proven ability to influence cross-functional team(s) without formal authority. Familiarity with financial concepts and financial/budget management

Knowledge/Skills:

• Working knowledge of paid search advertising channels/platforms, including Google Ads and Bing Ads.
• Proven ability to understand and interpret fundamental workings and trends across multiple categories
• Proven ability to quickly understand, adapt, and apply new technology to apply it to multiple categories as appropriate
• Ability to collaborate cross-functionally to execute category strategy
• Strong verbal and written communication skills, including the ability to influence internal and external audiences
• Strong project management, analytical, and prioritization skills

What’s in it For You?

You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

• COVID-19 Response: Currently working remotely and following local COVID-19 bylaws and guidelines with the majority of our offices being remote until July 2021. Upon return, we will be embracing a hybrid work environment consisting of in-office and remote work
• Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more
• Wellbeing: Comprehensive benefit plans; company-wide Mental Health Day Off; Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing
• Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking
• Social Impact: Eight employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact

En Thomson Reuters creemos que lo que hacemos importa. Nos apasiona nuestro trabajo , inspirados por el impacto que tiene en nuestro negocio y en nuestros clientes. Como equipo , creemos en ganar como uno solo; colaborando para alcanzar objetivos compartidos y desarrollando experiencias desafiantes y significativas . Con más de 25.000 empleados en más de 100 paises , trabajamos con flexibilidad a través de las fronteras y realizamos innovaciones que ayudan a dar forma a las industrias de todo el mundo . Hacer que esto suceda es un proceso dinámico y en evolución; contamos con que cada empleado sea un catalizador para impulsar nuestro desempeño y el suyo propio.

Como empresa global , confiamos en la diversidad cultural y pensamos en cumplir nuestros objetivos. Para asegurarnos que podemos hacerlo, buscamos talentos, empleados calificados en todas nuestras operaciones alrededor del mundo, independientemente de la raza , color , sexo, identidad y expresión de género , nacionalidad , religión , orientación sexual , discapacidad , edad , estado civil , y/o cualquier otra clasificación protegida según la ley aplicable. Thomson Reuters se enorgullece por ser un empleador con igualdad de oportunidades de empleo/acción, que ofrece un lugar de trabajo libre de drogas .

También hacemos adaptaciones razonables para personas calificadas con discapacidades y para creencias religionas sinceras de acuerdo a la ley aplicable .

¿Estás interesado en un desafío tan grande y fascinante como el mundo mismo? ¡Vení y unite a nosotros!

Para obtener más información sobre lo que ofrecemos, visita thomsonreuters.com/careers.

Podés encontrar más información sobre Thomson Reuters en thomsonreuters.com.

About Us

Thomson Reuters proporciona a los profesionales la inteligencia , tecnologia y experiencia humana que necesitan para encontrar respuestas confiables . Permitimos que los profesionales de los mercados financieros y de riesgos , legales , fiscales , contables y de medios de comunicacion , tomen las decisiones más importantes , todo ello impulsado por la organizacion de noticas más confiable del mundo.

By submitting your interest in this job, you agree to receive text notifications with additional steps to complete your job application. You will receive up to 6 messages from the number "63879". Message & data rates may apply. Please refer to our privacy policy for more information