Associate SEO Research Analyst

Job Number: R0007727

One growing team. One powerful goal.

Ours is a dynamic environment where innovation is encouraged-and ideas are welcomed. We believe in one another's potential, and we focus on creating a positive community where collaboration, belonging, and growth are valued.

SNHU employees are a team in every sense. Separately, we understand that each individual brings unique experiences, perspectives, and ideas to create a vibrant work environment. Together we share common values of honesty, acceptance, and accountability working as a unified force toward a common goal: to transform the lives of learners.

As a global leader in education, we strive for a workforce that reflects the individual differences of our learning community. We believe that our employees can be their best selves when they can be their true selves. Therefore, we are committed to cultivating and preserving a culture of inclusion in which all of our employees feel welcomed, valued, and empowered. We're... proud to have been recognized as a Great College to Work for by the Chronicle of Higher Education every year since its inception.

By joining our team, you join us in our vision. Together, we'll shape the future of education by transforming lives-beginning with yours.

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Southern New Hampshire University is hiring remotely in the following states: New Hampshire, Massachusetts, Maine, Vermont, Arizona, Indiana, North Carolina, South Carolina, Georgia, Texas, and Florida.

We offer exceptional benefits, many available starting on the first day of employment:

Anthem BlueCross affordable, low-deductible Medical insurance available on day one

Low to no-cost Dental, Vision and Life Insurance options

5 weeks of Paid Time Off that starts accruing on day one & Paid Holidays

A Retirement Plan with a 9% Employer Funded annual contribution

Tuition Benefits with family offerings

Southern New Hampshire University is seeking an Associate SEO Research Analyst to join our Marketing team. The Associate SEO Research Analyst will support all efforts related to organic growth.

The Associate SEO Research Analyst will be involved in keyword research, competitive analyses and market research projects, online brand/reputation management, weekly/monthly reporting and work with team members across marketing to provide insights and support.

Our ideal candidate will be proactive, research-driven and approach the work with a positive, can-do attitude and willingness to learn. Key attention to detail is required, as well as solid web foundation acumen.

At Southern New Hampshire University we routinely go above and beyond what is expected of us. We believe there are no limits to what you can do, what you can be and what you can achieve. For the tenth consecutive year, Southern New Hampshire University (SNHU) has been recognized in the "Great Colleges to Work For" survey conducted by The Chronicle of Higher Education.

Primary Duties and Responsibilities:

• Review, analyze and report on SEO and content performance using common industry tools and reporting platforms such as Brightedge, MOZ, Google Analytics and Google Search Console
• Conduct market research and competitive analysis projects using the aforementioned tools
• Regularly monitor brand- and reputation-related search queries and work to maintain fair, accurate information on external websites
• Assist with link-building efforts
• Work to understand key audiences and ensure content is relevant and up-to-date
• Work closely with Conversion-Rate Optimization (CRO) and Web Operations/CMS teams to make improvements to the SNHU website as needed
• Proactively identify web content opportunities related to search engine and conversion rate optimization
• Work within the marketing team to build relationships required to develop impactful insights
• Keep up with SEO and content marketing best practices, adjust reporting and tactics as needed
• Assist with other Web/marketing projects and responsibilities as needed

Minimum Qualifications:

• 4-year college degree
• 1-2 years of professional experience working in a research capacity
• Candidates should possess a strong desire to learn and grow in a very fast-paced, agile, and data-driven environment, and excel both independently and as a member of a growing team
• Able to gather, organize and disseminate research into digestible and presentable data using Excel, Google Slides and Google Sheets

Preferred Qualifications:

• Knowledgeable in SEO fundamentals and best practices
• Experience in Web marketing
• Certified and/or proficient in Google Search Console, Google Analytics and similar Web research tools

Please note that a background check is required for employment