Associate Brand Designer

The Role:
The Associate Brand Designer will work closely with our Senior Brand Designer in strong collaboration with key partners throughout the Marketing team, and across the company, to meet the day-to-day branded creative needs of our business. You will create original graphics and assets following the direction of a creative brief, and will develop and manage design templates and presentations for internal and external use -- including digital, print, and motion graphics design. You’ll serve as a branding advocate internally, providing branding guidance, branding support, and actively updating un-branded or out-of-brand materials. You will be responsible for providing design insight and services, including maintenance of several tools (such as Canva and Brandcast) that help further design reach at Newsela. You'll navigate design processes to ensure design deliverables and timelines are met. In addition, you'll provide ideas that influence, increase, and improve the Newsela brand... creative and drive updates to design standards in our brand guidelines. You will identify gaps and opportunities to serve the consumer in a better and more personal way, and at the same time improve business opportunities. The shape of your day-to-day responsibilities will vary significantly, and you’ll adapt your style and influence accordingly.
Why You’ll Love This Role:
We believe that brand creative is the personification of the heart and soul of Newsela. Your designs will bring the brand to life through engaging and delightful visual storytelling and by helping solve problems through creative execution across our brand ecosystem. Your work will engage and inspire educators while driving brand distinction and business impact. This is an opportunity to join a rapidly growing company that is helping shape the future of education. Reporting to our Director of Corporate Marketing, you’ll be helping to define the next phase of Newsela’s brand in the market, and will get to help build the visual manifestation of that strategy. You’ll have the opportunity to grow your design skills through continuously updating our library of creative assets to meet our team’s needs, in addition to ideating and iterating on new templates for diverse business needs. Your work will directly contribute to enabling Newsela’s growth, ultimately bringing accessible, culturally responsive learning content to K-12 teachers and students nationwide..
Why We’ll Love You:
You have 2+ years of brand design experience, either in house or within an agency, and have a well-crafted and innovative creative portfolio that exemplifies breadth of experience (ideally including projects relating to flat or vector style graphic design). You’re a master executor when it comes to design, with strong skills in Adobe Illustrator, Adobe InDesign, Google Slides, and Google Docs, as well as experience in creative platforms including Sketch, Figma, After Effects, Photoshop, Invision/Zeplin, and Canva. You have proven mastery in design basics (color theory, layout, editing, etc.) and demonstrated ability to apply and perform design skills including drawing/sketching, typography, ideation, use of texture, art direction, and visual presentation development. You’re able to apply these skills in innovative ways that elevate brand excellence, and you’re always building your technical knowledge when it comes to digital and innovative brand practices. You’re passionate about and connected to the creative industry, and are sensitive to the trends influencing design (specifically graphic design in edtech). You’re a skilled written and verbal communicator, able to translate technical design concepts across various internal and external audiences to inspire and excite them. Your spirit of collaboration enables you to build relationships and work effectively across business functions and departments, as well as with external partners, while working with their other key work streams. You’re excited to work in a mission-driven, fast-paced environment and apply your growth mentality to help your team flourish. While not required, an Art degree, agency experience, and/or experience in education is preferred.
About Newsela:
One of the fastest growing tech companies in K-12 education, Newsela was founded on the principle that while every child may have unique learning preferences, they all deserve a rich learning experience that ignites a love of learning. We built our platform based on learning science research to deliver the most engaging, authentic content to modernize how teaching happens in the classroom. Along with interactive assessments and tools, we provide teachers with digital content at five reading levels -- from +100 of the best sources -- that is relevant to the diverse backgrounds and interests of their students. Since we started in 2013, we’ve established a presence in 90% of U.S. K-12 schools and over 2.5M teachers and 37M students have registered with Newsela