Market Development Manager, Clinical Vertical
Are you looking for an exciting challenge and the next step in your career? Do you want to be part of a global team transforming their business? We are looking for an energetic, creative Global Market Development manager, who can bring their commercial and campaign development and execution experience to a role responsible for developing and executing our clinical marketing plans and launch new molecular diagnostics products in the clinical market.
The Market Development Manager is a member of the Global Market Development Team within the Genetic Sciences Division (GSD) of Thermo Fisher Scientific. The successful candidate will take responsibility for developing and executing the go-to market strategy, bold outbound and inbound, fully integrated global marketing campaign plans, with the primary aim to raise awareness and drive demand of newly launched products for infectious disease molecular diagnostics. The successful candidate should... have a combination of technical and marketing skills/knowledge and as an individual who can build strong working relationships with a diverse set of departments across the organization, they will coordinate closely with multiple functional teams (e.g. Product Management, Regional Market Development, Services, Support, Training, eBusiness, etc) and
outside vendors to execute integrated marketing programs designed to help achieve global sales, marketing, and revenue goals.
The successful individual must have excellent written, verbal and content creation skills, a good track record in campaign creation and execution with demonstrated excellent ROI, understanding of the customer's research applications, a successful track record of commercial success, proficiency in project management of a wide variety of projects, as well as possessing a strong technical background coupled with excellent commercial intuition. The successful candidate will be flexible and thrive in a team
environment as well as show initiative and execute tasks of their own accord.
Essential Functions
Technical Acumen
- Possess a strong understanding of molecular diagnostics technologies and applications.
- Able to identify and understand new application uses for existing technology and new product introductions
- Be comfortable training on technical topics to regional marketing and field sales when necessary
- Partner with product management to identify and develop market opportunities
Marketing Acumen
- Identify target customer segments and create value propositions and key messages germane to each segment - direct knowledge of clinical markets is critical
- Develop and execute Go-to-Market strategies and tactics (i.e. marketing campaigns, programs and projects) to drive initial adoption, generate demand and on-going usage and create loyal customers
- Able to identify voice of customer and incorporate into marketing plans
- Perform market sensing & competitive intelligence
Business Acumen
- Able to work cross-functionally in a fast-paced, fast-moving environment
- Proficient in strategic and tactical thinking; ability to translate this thinking into an executable plan
- Possess excellent project/program management, organization, time-management, planning, and budgeting skills
- Possess excellent written and verbal skills, with attention to detail and have the ability to communicate/influence internally and externally with different businesses and management levels
Responsibilities
- Develop and execute global marketing programs to drive demand for new and existing COVID-19 testing solutions within the clinical genetic analysis portfolio; translate programs into tactical marketing plans and execute through development of sales tools & other marketing materials.
- Drive marketing activities for new products and product updates as defined in our product development roadmap
- Create and implement appropriate marketing content across multiple channels, including social media, web, video and print.
- Develop sales force training and customer education material in collaboration with product management, R&D and commercial teams.
- Partner with ebusiness & digital marketing teams to drive online growth of products.
- Coordinate with global functions to ensure consistency with brand profiles and company standards.
- Work closely with regional marketing development managers to build and execute marketing programs within their regions.
- Identify key performance indicators to measure success and report out metrics on a routine basis.
- May perform other related duties as required and/or assigned.
How will you get there
- Bachelor's degree for education
- 5 years experience in marketing, 3 of which need to be in a scientific field
Thermo Fisher Scientific is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, creed, religion, color, national or ethnic origin, citizenship, sex, sexual orientation, gender identity and expression, genetic information, veteran status, age or disability status
