Digital Marketing Strategy Specialist

Company Description

Our Mission

At Palo Alto Networks® everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.

We have the vision of a world where each day is safer and more secure than the one before. These aren’t easy goals to accomplish – but we’re not here for easy. We’re here for better. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

Disruption is at the core of our technology and on our way of work to meet the needs of our employees now and in the future through FLEXWORK, our approach to how we work. We’re changing the nature of work from benefits to learning, location to leadership, we’ve rethought and recreated every aspect of the employee experience at Palo Alto Networks. And because it FLEXes around each individual employee based on their individual... choices, employees are empowered to push boundaries and help us all evolve, together.

Your Career

The Digital and Demand Team is looking for a strategic individual who can scale our operations with Demandbase One. In this role, they will be responsible for overseeing the day-to-day operations and long term vision of the tool to meet and exceed organizational goals in partnership with Field Marketing, Inside Sales, and Field Sales. The ideal candidate is someone who can speak technically with stakeholders, collaborate cross functionally, analyze large data sets, and summarize actionable insights in a fast paced environment to drive pipeline.
Job Description

Your Impact

• Own, optimize, and manage the Demandbase One platform to grow adoption and expand usage with Marketing and Sales with an emphasis on orchestration and advertising
• Oversee the product roadmap and highlight new, innovative use cases to support company wide objectives
• Develop on-boarding process to ensure users are able to see data based on their assigned territories or accounts
• Partner with Sales Enablement to create training materials to ensure comprehension of Demandbase’s main functionalities and use cases
• Work with technical stakeholders in Web, MarTech, and IT to support integration strategies across the MarTech stack to drive innovation and improve experiences
• Test, measure, and analyze performance through reports and dashboards across teams to optimize strategies and highlight success stories
• Bring a data-driven approach with an eye on process optimization and change management

Your Experience

• 4+ years in marketing or marketing operations roles
• A self-starter who is confident working on multiple programs that require strategic end-to-end thinking and cross-functional collaboration
• Strong project management and communication skills with the ability to translate technical systems to non-technical users
• Deadline-driven, organized, and able to adapt to the rapid business and organizational demands that result from a high-growth environment
• Comfortable pulling and analyzing large datasets
• Experience building reports and dashboards to form actionable, data-driven conclusions
• Hands-on experience with SFDC, Marketo, Outreach, or related Marketing technologies
• Project Management Professional (PMP) certification a plus
• Experience working in the IT, Cybersecurity, or B2B Enterprise industry

Qualifications

The Team

Our marketing team has an opportunity like in no other industry: high impact work and the chance to change the future of digital security, globally. Your hands will be in industry-leading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.
Additional Information

Our Commitment

We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at accommodations@paloaltonetworks.com.

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

Salary disclosure required by sb19-085 for positions located in the state of Colorado: If hired in Colorado, this position starts at a salary of $66,400/yr. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary. Restricted stock units and bonus pay may also be offered as part of this compensation package, as well as benefits that include: flexible paid time off, employee stock purchase program, medical, dental, vision, 401K, life, and disability insurance. Additional information about benefits may be found here.
Videos To Watch
None