Marketing Data Scientist

Kin is the home insurance company For Every New Normal. Because of our proprietary technology and direct-to-consumer model, we provide affordable pricing without compromising coverage, even in areas most impacted by climate change. We’re proud to offer fully digital homeowners insurance with an elegant user experience, accurate pricing, and fast, high-quality claims service.
We are also proud to be recognized as Built In’s 2021 Best Midsize Companies to Work For in Chicago and Forbes 2021 Best Startup Employers in America. We are growing super fast, and we need forward-thinking, inspired game-changers like you to help lead the way.

So, what’s the role?
At Kin, we are modernizing and simplifying a 100-year-old industry by building our product suite from the ground up, and in case it’s not obvious, our customers are our top priority. The Marketing Data Scientist role owns data & analytics for our marketing team – working with internal leadership to define and report KPI; collaborating... with engineering to ingest, clean, and analyze data from multiple sources; and delivering actionable insights across multiple teams. We want to hire someone who enjoys digging into data, which they will use to open new opportunities and channels, as well as optimize campaign results.
A day-in-the-life could include:
Development of a response model to help drive channel and marketing initiatives
Assist with marketing data vendor analysis and integration
Use analytics tools to monitor performance of campaigns
Automation of Kin’s direct mail strategy
Creation of a lifetime value model to prioritize marketing by person/property and marketing initiative
Development a data driven approach to lifecycle marketing
Enhancement to existing lead generation algorithm
I’ve got the skills...but do I have the necessary ones?
Bachelor’s degree or Masters in Machine Learning, Statistics, Mathematics, Computer Science, or a related field
Must have a mathematics or statistics background
Experience in programming in R or Python and understanding of the software development life cycle
Excellent communication skills, both oral and written
Interest or experience in highly regulated and / or startup environment(s)
Passion for telling stories with data
About Kin
In an industry that hasn't budged in more than 100 years, our technology transforms the user experience, cuts inefficiencies that waste billions of consumer dollars, and customizes coverage homeowners want. We believe insurance was always meant to be a digital product – we’re making that a reality.
Our approach to the industry makes us unique, and the people at Kin help us excel. We’re a team of problem solvers, collaborators, builders, and dreamers who are passionate about creating positive change in the lives of our customers and in our industry. Kin is more than just our name – it’s how we treat each other. That’s one of the many reasons we’ve been recognized as a great place to work by Built In, Forbes, and Fast Company.
EEOC Statement
Kin is proud to be an Equal Employment Opportunity and Affirmative Action Employer. We don't just accept difference – we honor it, nurture it, and celebrate it. We don’t discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics