Division Information
Spectrum Brands, Inc is a global consumer products company offering a broad portfolio of leading brands.
Helping to meet the needs of consumers worldwide.
We offer a wide range of marketing-leading well-known and widely trusted brands including Kwikset®, Weiser®, Baldwin®, National Hardware®, Pfister™, George Foreman®, Black+Decker®, Russell Hobbs®, Remington®, Tetra®, Instant Ocean®, Marineland®, 8-in-1®, Dingo®, FURminator®, Nature’s Miracle®, GloFish®, DreamBone® and SmartBones®, Spectracide®, Hot Shot®, Cutter®, Repel®, Black Flag®, Garden Safe®, EcoLogic® and Liquid Fence®.
Our Commercial Operations team is a cross-business unit organization responsible for operational activities and execution to enable the success of business unit strategies for both digital and traditional channels.
Our Commercial Operations organization consists of teams focused in the following areas: Consumer Insights & Analytics, Digital Consumer Experience, Ecommerce Sales... Strategy & Operations, and Revenue & Profit Management.
These teams work collaboratively with each business unit to maximize our competitive edge in the marketplace.
Job Summary
As a Digital Media Buyer, you have a clear understanding of the role various media channels play in driving success for B2C and D2C brands and make recommendations on optimizing elements of the media plan, within budget.
In addition to understanding the digital media landscape, you’ll be expected to independently manage and execute media spends in-platform.
The campaigns managed by this role span several brands and range from paid search, display and video placements across small to large advertising budgets.
You’ll be charged with being able to establish/manage tracking, insights and analysis of campaign performance on both a scheduled and ad-hoc basis to align with client KPIs and success metrics.
Primary Duties & Responsibilities
(80%) Campaign Execution & Reporting
Plan, execute, optimize and measure digital media plans that support a variety of marketing goals across the purchase funnel
Translate business objectives into measurable KPIs and contextualize those KPIs against industry, vertical and/or historical benchmarks
Manage a campaign and testing calendar that can be shared across internal teams as well as with clients to gain alignment across all paid efforts
Manage budget allocations and bid parameters to deliver the most efficient results
Monitor campaign delivery to make sure campaigns reach the target audience, run smoothly, and exceed brands expectations; this includes collaborating with teams for creative, conducting publisher implementation, troubleshooting for trafficking, managing daily ads delivery reports, and escalating to third-party vendors if needed
Ongoing audit and reporting of competitive media tactics, spends & SOV
Pull and analyze daily campaign performance reports to inform ongoing optimizations and testing recommendations
(20%) Other
Track, code and manage invoices, client budgets and pacing
Document changes to plans, budgets and timelines in a consistent manner across all business units
Develop strong relationships across internal, agency, and platform/publisher partners
Voraciously consume and share the latest industry news, media strategies, platforms, tactics and apply it to client projects
Proactively look for ways to build efficiencies and automation into DCX Media Team workflows, partner with manager to implement those recommendations
Attend meetings with media partners and look for new client growth opportunities
Education and Experience Profile
3-4 years at a large agency or in-house digital agency
Managing SEO/SEM clients: 2-3 years
Digital advertising operations: 1-2 years
Required Skills
Technical Skills & Experience
Experience relaying information/data/results to clients
Highly proficient (certifications preferred) in Google Analytics and Google Tag Manager
History of working with fast-paced clients and juggling multiple campaigns within different stages of digital media lifecycle
Preference will be given to individuals with experience in DSP platforms (i.e. DV360, Google Ads, Xandr, The Trade Desk, Facebook Ads)
Working knowledge of the technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags
Understanding of digital best practices surrounding data retention, cookie policies, CCPA and GDPR
Proficiency in Excel (vlookup, analysis, modeling)
Strong mathematic and analytical skills, with proven track record of leading campaign optimizations and improvements
Behaviors & Traits
Demonstrates exceptional organizational and project prioritization skills
Practices effective time management
Extremely detail oriented, passionate about data analysis and able to multi-task in a fast-paced environment
Ability to work independently with strong problem-solving skills, but must also be a team player who is open to collaborate with multiple internal and external teams
Professional and respectful demeanor in dealing with internal and external business partners
Ability to “think on your feet” and develop creative yet practical solutions to anticipated and unanticipated problems
Enthusiasm for the future of digital brand advertising and building that future and capability within Spectrum Brands
Work Environment
This role can be done from a dedicated home office in most states in the continental US.
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification.
It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Spectrum Brands is an Equal Employment Opportunity/Affirmative Action employer.
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Job Reference: US14948
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