Manager, Digital Optimization Team

Manager, Digital Optimization Team

Nashville, TN, USA Virtual Req #17222

Thursday, July 29, 2021

Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally focused media and marketing solutions company committed to empowering communities to thrive.

With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services.

Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands.

Gannett also owns the digital marketing services companies ReachLocal, Inc., UpCurve, Inc., and WordStream, Inc., which are marketed under the LOCALiQ brand, and runs the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures.

To connect with us, visit www.gannett.com.

We are... looking for a talented, manager to join the USA TODAY Network's Digital Optimization Team.

This person will manage day-to-day operations of their respective Digital Optimization Team to achieve growth at each stage of the audience funnel.

A strong communicator and collaborator, they partner with newsrooms and other News teams to execute strategies and tactics that are guided by insights and data.

While primarily responsible for their team development and performance, they will also work alongside their team to create, optimize, and promote content for the region.

Passionate about great journalism, they are highly engaged in growing audience, highly organized, and with a drive to win on all platforms.

The ideal candidate will be a strong communicator who is comfortable leading through change.

This is a critical moment as we transform into a subscription supported business.

Typical Job Duties:

Leads, develops and mentors team members

Communicates goals and coaches team members to help align tactics with strategies to achieve our engagement, reach and subscriber conversion benchmarks

Monitors performance and KPIs of respective local markets; amplifies what’s winning and troubleshoots/addresses areas of opportunity

Establishes and maintains a candid relationship with respective local market editors and their newsrooms to understand challenges and opportunities

For big breaking news, tentpole events and projects, assist in any area of DOT specialization (optimization, SEO, social or content creation) to lead the team in collaboration with the newsroom to outstanding and ambitious coverage on all platforms.

Facilitates ongoing conversations between the digital producers and newsrooms aboutconnecting our best journalism with its audience to drive results in reach, engagement and subscriptions.

Coordinating with the director and Network partners to develop team training that supports audience building goals.

Partner with recruiting to maintain a pipeline of diverse candidates.

Knowledge and Skills:

Expertise in local content creation, optimization and distribution

Exceptional core journalism skills (reporting, producing, editing, ethics)

Advanced knowledge of audience analytic tools

Advanced knowledge of social media and customer feedback tools, including how to respond and engage customers on digital platforms in the public space

Excellent coaching, conflict resolution and team-building skills

Exceptional planning and organizational skills

Self-motivation and self-direction

Excellent communicator; inclusive with an appreciation of diverse thoughts and opinions

Calm under pressure and able to multi-task and excel under intense deadline pressure in a rapidly changing environment

Applies innovative, creative thinking to support the company’s goals

Other Requirements:

Bachelor’s or Master’s degree in communications, journalism or related field

Three to five years of digital news experience

Prior management experience and/or leading remote teams

Working Conditions:

Occasional travel may be required

News often requires employees to work extended hours, evenings, weekends and holidays, sometimes unexpectedly

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Gannett Co., Inc. is a proud equal opportunity employer.

We are a drug free, EEO employer committed to a diverse workforce.

We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, or veteran status.

Other details

Job Family Digital Operations Job Function Consumer Pay Type Salary