Marketing Director, Cross-Product Solutions - Telecommute

This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.(sm)

The Marketing Director, Cross Product Solutions will play a key role in defining go-to-market strategy, building value propositions, developing branding strategies, and planning and executing B2B, campaigns. This experienced marketing executive will be adept at target persona development, audience segmentation, content creation strategies, target modeling, journey mapping, full funnel management, media optimization, creative testing, marketing automation, CRM & data strategies, and lead management strategies. This role will develop data driven and research-based segmentation and will build and manage agency relationships to execute comprehensive media plans. While the scope of this role will initially be B2B, qualified candidates will also have experience leading B2B2C and DTC campaigns.

This role... will be laser focused on driving accretive value for the organization. This executive will be adept at understanding how value is created in a heavily matrixed, Fortune 5 organization and will seek ways for Marketing to create, drive and demonstrate significant value. This leader will also have a history of operating in startup type environments and of being highly adept at managing both complexity and uncertainty.

This role is currently an Individual Contributor and reports to the Vice President of Cross Product Marketing.

You’ll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges

Primary Responsibilities:

• B2B product marketing campaigns: proactively develop integrated marketing engagement programs to develop new sales opportunities (lead generation) as well as engaging existing clients to build client loyalty (retention) and grow the product base with current clients. Develop confidence of the business leadership by working closely with the product and sales teams.
• B2B Marketing target persona development, journey mapping, messaging and positioning and content development. Create and maintain marketing asset framework and architecture and lead the development and management of content including collateral, presentations, videos and demos.
• Measure and report key marketing performance indicators. Prepare and communicate executive-level updates with recommendations for improvement and growth.
• Identify and recommend opportunities for future growth by deepening understanding of the market, competition, business goals, and portfolio value propositions.
• Maintain a deep understanding of product portfolio, value-proposition, and business unit readiness for market execution.
• Sales enablement and support. Develop and contribute key messages and assist in the development of key customer pitches, upfront meetings and strategy sessions.
• Work cross-functionally with the external communications, web/digital, social and audience engagement teams to identify available marketing levers, build, execute and measure the success of campaigns
• Ensure marketing materials and programs adhere to established standards and guidelines
• Foster a culture of curiosity, learning, continuous improvement, and innovation. Research, develop and seek opportunities to introduce best practices, new tactics and channels to engage customers and prospects in new and appealing ways.

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• Bachelor’s Degree
• 10+ years B2B, B2B2C, and DTC marketing experience including target persona and journey mapping, CRM & data strategies, content management, marketing automation, product marketing, digital marketing, account-based marketing, and end to end campaign management
• Experience with Salesforce, Oracle Marketing cloud (Eloqua) and other SaaS solutions, DOMO
• Demonstrated success planning, executing and measuring marketing campaigns, and demonstrated history of generating a strong return on investment in prior campaign work
• Ability to thrive in a performance-based marketing environment
• Demonstrated history of using marketing analytics to continuously improve campaigns and ad spend
• Strong command of Microsoft office suite, including Word, Excel, Outlook, and PowerPoint
• Ability to be flexible and work with ambiguity
• Experience managing multiple programs and projects simultaneously
• If you need to enter a work site for any reason, you will be required to screen for symptoms using the ProtectWell mobile app, Interactive Voice Response (i.e., entering your symptoms via phone system) or similar UnitedHealth Group-approved symptom screener. When in a UnitedHealth Group building, employees are required to wear a mask in common areas. In addition, employees must comply with any state and local masking orders.

Preferred Qualifications:

• Prior Healthcare Marketing experience
• Strong leadership communication and influencing skills; influencing strategy with stakeholders
• Understanding of typical B2B sales processes, opportunity pipeline management and reporting
• Experience with Salesforce.com and marketing automation platforms
• Experience working with market research and customer journey mapping

Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make health care work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.SM

Colorado Residents Only: The salary/hourly range for Colorado residents is $110,200 to $211,700 (add additional reference for sales and physicians). Pay is based on several factors including but not limited to education, work experience, certifications, etc. As of the date of this posting, In addition to your salary, UHG offers the following benefits for this position, subject to applicable eligibility requirements: Health, dental, and vision plans; wellness program; flexible spending accounts; paid parking or public transportation costs; 401(k) retirement plan; employee stock purchase plan; life insurance, short-term disability insurance, and long-term disability insurance; business travel accident insurance; Employee Assistance Program; PTO; and employee-paid critical illness and accident insurance.

• All Telecommuters will be required to adhere to UnitedHealth Group’s Telecommuter Policy.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Job Keywords: marketing, business, operations, manager, director