The Client is seeking a Media Buyer/Planner to help execute on our Paid Syndication and other Media programs and contribute to the Client’s demand generation and revenue goals. This candidate will be content-minded and have the ability to learn the concepts of sales tax compliance.
Responsibilities:
- End-to-end support in the coordination of media campaigns, including Paid/Content
- Syndication, Programmatic and Industry publications
- Help identify target audiences and plan media campaigns
- Compare and negotiate rates, ad space and airtime
- Optimize plans and budgets according to the best media mix
- Prepare schedules and adjust when needed
- Experiment with new platforms and channels
- Ensure ads are creative and displayed appropriately
- Monitor costs and return on investment (ROI)
- Report to clients and build long-term relationships
- End-to-end support in the coordination of media campaigns, including Paid/Content
- Syndication, Programmatic and Industry publications
- ... Collaborate with audience managers, subject matter experts, and other team members to assist in creating full-scope media campaigns that drive interest and ultimately revenue
- Suggest and implement tactics to test, measure and optimize programs and tactics on an ongoing basis to meet and exceed goals
- Provide reports and visibility for each campaign to track responses, opportunity creation, and influence
- Provide support for our Paid Syndication program to complete IOs and Legal tickets where needed
Required Skills & Experience:
- Attention to detail, time management, organization skills
- Excellent planning, project management, prioritization, and presentation skills
- Strong analytical skills and ability to strategize and analyze program effectiveness and
- ROI
- Proven experience as Media Buyer or similar role; experience in digital media is preferred
- Familiarity with media-buying, planning and research
- Interest in following advertising and media trends
- Excellent communication and negotiation skills
- Critical thinking skills
- Must have a positive and flexible attitude for working in a fast-paced environment and be able to build strong relationships across various departments and functions Bachelor degree required