Web Marketing UX Designer - Opportunity for Working Remotely Boston, MA

VMware streamlines the journey for organizations to become digital businesses that deliver better experiences to their customers and empower employees to do their best work. Our software spans App Modernization, Cloud, Networking & Security, and Digital Workspace.

In web marketing at VMware, you will experience and drive scale, impact, and innovation through the development of great digital experiences that support prospects and customers as they learn about the breadth and depth of our portfolio. We have a strong digital engine that leverages a set of industry-leading third parties that help us deliver relevant and personalized content throughout the buyer’s journey. User experience designers leverage this platform to create new ways of engaging key personas and accounts as they learn, try, buy, and adopt our software.

The Web Marketing UX Designer will focus on evolving our corporate website prospect and customer b2b experiences in collaboration with Product Management, Web... Strategy, Digital Technology, Web Operations, IT Development, and Brand teams. A typical day could consist of research interviews, building out UX flows in Figma, partnering with stakeholders to better understand their business needs, creating UI, or observing users as they navigate your prototyped designs through a test and learn process.

We're looking for someone who has refined aesthetic and interaction sensibilities, a strong team spirit, and is passionate, curious, and results-driven. The designer will be involved in identifying opportunities, designing prototypes, getting buy-in from stakeholders, creating visual design specs, collaborating with front-end developers to build experiences, and QA leads to ensure quality. In addition, they will leverage our foundational design system and create a scalable design that can continually be built upon and leveraged by the extended ecosystem for consistency.

The Web Marketing UX Designer will:

• Analyze and gain deep knowledge of our key personas and customer journeys for each of our solution areas
• Act as a customer experience champion, ensuring quality controls are in place to ensure delivery of highly relevant and personalized experiences for key personas
• Facilitate business stakeholder UX/UI feedback sessions and performance data reviews
• Conduct user research and data analysis to understand and identify customer behaviors, challenges, needs, and desires
• Maintain familiarity with proven user experience techniques and trends that can inform the overall digital product
• Establish standards for best-in-class UX/UI
• Manage and evolve our overall UX/UI Design System
• Communicate design standards to the larger organization
• Define standards for prototyping, testing, and result communication based on data
• Work closely with developers to ensure new experience implementations meet design intent

Required Skills:

• Bachelor's degree or relevant experience in UI Design/Product Design
• Minimum of 3 years of hands-on in UI Design/Product Design work
• A portfolio demonstrating proficiency in visual UI design, with examples describing the challenge, process, solution, and outcome with references to research, testing, and thought processes
• A strong UI design aesthetic; education/training in UI design or equivalent experience in producing visually strong UI design
• Front-end UI coding skills; some experience coding their own UI designs
• Expertise in Figma (or Sketch) for creating basic designs and prototypes, while being proficient in higher fidelity prototyping tools such as Adobe XD
• Capable of both advocating for the user while understanding where to compromise to meet business goals
• Self-motivated, capable of adapting quickly to a fast-paced environment and managing several projects simultaneously, working in rapid iteration
• Experience gathering input from end-users and conducting or participating in usability testing and needs-finding research
• Outcome-focused team player who is comfortable with daily standups and is actively engaged in the full process to define and deliver the solution
• Able to understand the short-term and long-term goals of a project and has the patience to work with the cross-functional team and a large set of stakeholders
• Strong communication, presentation, and interpersonal skills; the ability to communicate complex interaction concepts clearly
• This job requisition is not eligible for employment-based immigration sponsored by VMware.

Category : Marketing

Subcategory: Marketing

Experience: Manager and Professional

Full Time/ Part Time: Full Time

Posted Date: 2021-07-23

VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what’s possible today at http://careers.vmware.com.

Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law