EasyLlama (www.easyllama.com) is a leader and innovator in modern online harassment and diversity training. We provide creative and engaging eLearning content to thousands of customers including Chick-fil-A, Hilton, Lever, JiffyLube and many more.
We are looking for a Marketing and Demand Generation professional to join our small but agile team. You will be responsible for design, implementation and measurement of growth marketing initiatives, designing and executing marketing programs and operations to drive engagement, conversion, and revenue.
What you’ll be doing:
Channel Ownership: Create, test, and scale campaigns across multiple channels, including but not limited to SEO, SEM, LinkedIn, Email, and more.
Website: Set up proper tracking, create landing pages, follow SEO best practices, and run a/b tests to improve our website’s conversion rate.
Marketing... Ops: Own the marketing tech stack, and implement and maintain a marketing automation tool
Marketing Analytics: Define KPIs and create full-funnel dashboards to help us measure, optimize, and scale our marketing efforts.
Marketing to Sales Handoff: You’ll work closely with Sales to drive qualified leads to sales, and own rules of engagement so prospects have a great experience from the start.
Content Distribution: Partner with Product Marketing and Content Marketing to ensure each piece of content drives engagement and is distributed across email, social, etc.
In the future...build a team: Manage the growth marketing team as it scales, and hire contractors as needed to hit goals. At first, you’ll be a growth marketing team of one.
What makes a great candidate:
Strategic and scrappy: We are just building out our marketing systems and processes, so you’ll be hands on building and executing in tools. You also need to set goals and budgets, prioritize initiatives, and report on key metrics to the entire company.
Channel management experience: You are experienced at executing campaigns across multiple channels, including paid, and you can clearly describe the campaigns you’ve run and what you’ve learned.
Value brand & content: EasyLlama creates training content for our customers, with a mission of driving cultural change. While this is a growth marketing role for a data-driven marketer, you recognize the value of quality content and a brand that stands for something.
Proficiency in full-stack of marketing tools: You know what tools to use and how to use them—or you can figure it out quickly.
Team player: You want to work at an early-stage company and help it scale, which involves being able to collaborate well across teams and step in when help is needed.
At EasyLlama, we have a strong and innovative team dedicated to improving the online learning landscape of today’s dynamic businesses. It’s our people who make it happen, and we strive to attract and retain the best in every discipline. We take care of our employees every way we can, with competitive compensation packages, as well as comprehensive health benefits, retirement plan, a flexible work environment, virtual happy hours…And much more! As part of our dedication to the diversity of our workforce, EasyLlama is committed to Equal Employment Opportunity without regard for race, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity or religion.
EasyLlama focuses on Canada and United States. Their company has offices in Remote. They have a small team that's between 11-50 employees.
You can view their website at https://www.easyllama.con