ABOUT THE ROLE
The Associate Director – Digital Media Planning role is part of the Metric Theory Programmatic & Media team. The P&M team helps to develop and execute direct buys with online publishers, as well as programmatic media buying across ad mediums (CTV, display, video & more). The Associate Director is responsible for serving as the client-facing lead on programmatic and digital direct media buys on a portfolio of accounts. The Associate Director will determine which partners and tactics to utilize, as well as allocate budgets across those tactics. You will also help train and educate Account Directors on how to position programmatic and direct media buys. You would be joining Metric Theory’s fastest growing team on the ground floor.
You have a strong skill set in data analysis and quantitative analysis and don’t mind spending some time in Microsoft Excel. You have an uncanny ability to prioritize workflow according to the team’s and the company's growing needs... Excellent problem-solving and communication skills, strong attention to detail, and resourceful with no reservations about tackling a tough problem
Determine the best digital media plan across programmatic and direct partners
Develop digital awareness & acquisition strategies for new client prospects
Serve as the client-facing programmatic lead on account teams (usually comprised of an account lead, paid search lead & paid social lead)
Guide the set-up & launch of programmatic media campaigns working across a variety of DSPs
Oversee the RFP, launch, and post campaign stages with a variety of media publications
Coordinate with ad ops on ad trafficking in DCM, as well as guiding floodlight and tracking set up for net new advertisers
Monitor media in-flight campaign pacing, budgets, optimizations and results, both in-flight and post buy
Troubleshooting trafficking issues related to creative, publisher implementation & escalating to 3rd party vendors
Create reports and provide data-driven recommendations that support optimizing campaigns towards client’s desired KPIs
Measure impact and effectiveness of campaigns using quantitative and qualitative metrics to share with account lead and client side contact
Provide subject matter expertise on executing programmatic media campaigns across different programmatic platforms
5+ years of experience in programmatic and digital direct media management
Experience working with at least one of the following: DV360, The Trade Desk, Amazon DSP, QuantCast
Experience presenting programmatic and/or direct media performance and strategy in a client-facing scenario
Very high attention to detail and ability to synthesize large amounts of data into actionable information
Excellent verbal, written, and presentation skills.
Not a Must, but a Plus
Hands on experience in Google Tag Manager & DoubleClick Campaign Manager
Experience with digital audio, CTV/OTT, native or content syndication buys
A general understanding of Search and Social digital media tactics
Understanding of analytic platforms such as Google Analytics
WHY METRIC THEORY?
Metric Theory is one of the fastest growing digital marketing agencies headquartered in the Bay Area, with offices across the country. Founded in 2012 as a team of six, MT has grown into a 150+ company and a respected competitor in our industry (see awards below). We are committed to empowering employees and promoting self-awareness, teamwork, empathy, and proactiveness throughout our organization.
Most Recent Notable Awards:
Why We’re Frequently Ranked a Best Place to Work: