full time management marketing

Job Details

Director, Population Genomics Market Development, APAC
Location: Singapore, Taiwan, Japan, Korea or ANZ

Population genomics programs seek to bring genomic research data closer to the clinical interface to accelerate the pace of innovation and improve care through big-data insights, often with a parallel economic development agenda. The Director of Population Genomics Market Development for APAC will lead our market development efforts across Asia and Australia. This person will be responsible for building a market development plan to grow PacBio's presence within key regional population genomics programs and partnering cross functionally to engage deeply with these programs, positioning PacBio as a consultative partner and the gold standard for genomic insights and clinical implementation. This person will also be responsible for building and maintaining a multi-year market model and financial projections for this market segment in APAC and supporting segment marketing in the... development of positioning and collateral development. This role will also be the voice of the market within HQ to bring information on product requirements, partnership opportunities and market intelligence to inform product development efforts and other investments to accelerate Population Genomics opportunities for PacBio in APAC.


  • Champion of population genomics and biobank programs, vision and needs specific to Asian & Australian markets within PacBio to inform product development and other investments
  • Be the external face of PacBio for this market segment in APAC
  • Develop white papers and other position/strategy pieces to address the different agendas of these large programs and influence key stakeholders and market players
  • Develop and execute detailed market development plans for APAC markets
  • Deeply partner with local commercial leads to guide strategy and execution – lead through influence
  • Develop and maintain APAC market model, 1-3 year revenue impact models
  • Ensure continual updates on programs and relevant market dynamics in APAC are delivered to other internal stakeholders, including C-suite of PacBio
  • Identify and help to assess partnership opportunities relevant to removing barriers and accelerating the adoption of PacBio's technology by these programs in APAC
  • Perform competitive and market analysis in the APAC opportunities
  • Build business plans for individual population genomics program opportunities in APAC that include PacBio's full product portfolio in collaboration with local commercial team that include opportunity assessment, positioning strategy, financial analysis, and required tactical plans to support successful adoption
  • Consult product marketing and product development on product requirements with associated prioritization, metrics, and supporting analysis
  • Plan, lead and execute successful outbound initiatives to drive awareness, demand
  • Train local commercial teams on vision, strategy and messaging, including the use of any sales tools or collateral as relevant to population genomics opportunities
  • Organize KOL and market influencing events in region
  • Collaborate with KOLs, local commercial leaders and the applications lab scientists to build proof of principle studies where needed to influence programs in APAC

All listed tasks and responsibilities are deemed as essential functions to this position; however, business conditions may require reasonable accommodations for additional tasks and responsibilities.

Position Requirements:

  • 8+ years of relevant work experience in life science company or related field
  • Deep knowledge of or direct experience with a population genomics program or large biobanking efforts
  • Knowledge of genomics technologies, data trends in healthcare and relevant market dynamics required
  • Analytical and strategic oriented mindset
  • Advanced degree (PhD, MBA, MD, etc.) desirable, but not required.
  • Experience engaging with government representatives, especially those in the Ministry of Health (or equivalent) &/or the Economic Development Ministry (or equivalent)
  • Experience engaging with large multi-national companies, especially in the big data &/or pharma space
  • Experience in engaging KOLs in human genetic research and ability engage on the latest literature
  • Proven ability to influence and partner with cross-functional teams without formal authority
  • Outstanding leadership, teamwork, and communication skills
  • Must have an excellent work ethic, exceptional judgment, and unquestionable integrity
  • Hands on, high energy, and highly responsive
  • Ability to travel up to 50%

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, protected veteran status, or on the basis of disability, gender identity, and sexual orientation

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