The Director/Senior Director of Marketing is responsible for raising awareness of MBU program offerings and generating new student leads, with emphasis on developing the enrollment funnel for online degree programs. They serve as a key member of the Integrated Communications team and partner closely with the university’s Enrollment team.
The position is responsible for the development, implementation, and evaluation of integrated marketing plans that support the university’s mission and meet enrollment goals for online, graduate, and undergraduate residential programs.
Specifically, the position will oversee market research and analysis, messaging, channel strategy (including advertising), content strategy, and measurement. This position will work closely with the Director of Creative Strategy, the Social Media Manager, and others to create content in service of marketing plans. They will also provide regular status reports to the Senior AVP of Integrated Communications and... other relevant stakeholders.
Essential Job Functions
Experience: At least ten years of experience in marketing roles that include development and execution of campaigns with significant digital elements and specified performance objectives. Experience in marketing for online degree programs required.
Education: Bachelor’s degree in a relevant discipline; advanced degree preferred.
Skills and Knowledge Required
Candidates who can work in person on Staunton, Virginia campus preferred, but a remote work arrangement may be considered for highly qualified candidates.
Qualified candidates please send cover letter and resume to Ginny Clemenko, Senior AVP of Integrated Communications, at firstname.lastname@example.org.
About Mary Baldwin University
Founded in 1842, Mary Baldwin University has a proud legacy of innovating to best serve our students as the world changes. We are a small, coeducational university offering a range of degree programs from bachelor to doctoral. We serve a diverse student population on our main campus in historic Staunton, Virginia, Murphy Deming College of Health Sciences in nearby Fishersville, and MBU Online.
We seek forward-thinking women and men to join us at Mary Baldwin University in the beautiful Shenandoah Valley of Virginia. Together, our students, faculty, staff, and alumni create a community dedicated to bringing out the best in small, private education